Recently I’ve had the opportunity to sit through a lot of discussions around the use and translation of market intelligence. Most of these have been focused on the usability and functionality of the various sorts of tools that grace our industry and help us “listen to the conversation” in the Social/Digital space. There are a [...]
Posted in Measurement | Tagged dashboard, Google, Influence Marketing, intelligence, Measurement, measurement marketing, Methodology, new media, pr newswire, radian6, Research, social influencer marketing, techrigy
It’s official. I’ve finally had an amazing customer service experience with a credit card company. I started my company on credit cards. I had a LOT of them. So, being a responsible guy, I recently went through and closed all the accounts I’ve finally paid off. The way you do that is to call the [...]
Posted in Customer Service | Tagged Amazon, Capital One, Chase, Citibank, customer service 3.0, digital marketing, US Bank
I can be a believer at times. Running a small agency over the past two years has given me a new perspective on terms like “overhead”, “profitability“, and “% of billable time”. The model really does need to be changed. Does free work here? How can we change our structure to take just a little [...]
Posted in Uncategorized | Tagged Commission marketing, Free Economy, Influence Marketing, intelligence, marketing, Marketing Free
No you don’t. No one really does. Please don’t think for a minute that ANYONE has ANY control over what happens out there. Your only hope is to be honest about what your organization does and what you have to offer to the world and to contribute in a meaningful way to the greater conversations [...]
Posted in Social Networking | Tagged ethics, Google, Jeff Jarvis, marketing, new media, online marketing, social media, What Would Google Do?
The new business methodology. Whether you create campaigns to engage the masses or you are developing a two way dialogue with one person, everything has to be tied to a business objective and measurable for it to add value.
Posted in Communication, Public Relations | Tagged Digital, experential, marketing, Marketing ROI, measurement marketing, One to One engagement, roi, Social
In order to create effective communications, you must always lead with the data.
Posted in Uncategorized | Tagged Marketing ROI, Measurement, Methodology
I try to listen a lot. Although some of my employees may not agree with that statement, I have found that by following and listening to key influencers in the market is critical to keeping up with the rapid pace of technologies impact on our business. The following is a short list of those who [...]
Posted in Communication | Tagged Chris Anderson, Influence Marketing, Jeff Jarvis, Malcom Gladwell
Okay, so the agency hasn’t officially been “started” however I don’t see the harm is starting the conversation. This new business is going to be centered around creating a new level of transparency in the somewhat convoluted and hard to measure traditional marketing and advertising space. See, I’ve been in this business for quite a [...]
Posted in Uncategorized
