November 2009

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WOMMA, Las Vegas – Where the cool kids are hanging out

We’re out here in Vegas at WOMMA’s 2009 annual conference with Amway, who will be presenting the results of a Nutrilite/AC Milan event we measured for them.
So far the event has been pretty cool. We started the thing off with Guitar Hero/YouTube legend, Freddy Wong, treating us to an ornery bit of guitar (hero) playing. [...]

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Word of Mouth

Word of Mouth

We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.
The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world.  They [...]

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Event measurement is a science

Frequently there is little thought to why a company should (or should not) attend an industry event or tradeshow. Justifications of “we have always gone”, “it would be noticed if we were absent”, and  “all of our competition will be there” aren’t really valid business reasons, and more importantly impossible to gauge as a success [...]

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