As part of our digital strategy for the National Heritage Academy, we had the opportunity to help them spread their message through the use of some inspirational video clips to be posted on their social channels. As they have a desire to better entice and inform prospective teachers to come and work at their organization, we’ve been helping them develop these pieces. We recently had the opportunity to begin production on the first of a three part series highlighting personal stories from the NHA landscape. Beginning in Saginaw, Michigan, we were tasked to tell the story of how the North Saginaw Charter Academy helped a young family have their personal, educational and emotional needs met from the moment they entered their children in the program.
By spending the day there with a small film crew, we documented the children in their daily activities and gained a wonderful understanding of how effective the National Heritage Academies’ teaching methodologies can be. Through interaction with the teachers and students we began to understand what a valuable gift the academy has to offer. At the conclusion of the day we interviewed our family to provide the narrative of the video. It was truly a wonderful and emotional experience to hear real people divulge the struggles they’ve had with their educational experience and we were glad to be a part of it and capture it on film.
We look forward to finalizing the project in the editing suite and have already begun the process. Stay tuned to the NHA’s and Steketee Greiner & Company’s website to find out how the project turned out.
-Steve
