A few months ago I was reading one of my favorite blogs, Logo Design Love, and in a very short post the author posed the question “Are Iconic Logos Designed, or Bought?”
I figured “designed”, but this question really stuck with me, and I’ll admit that I changed my answer after my initial reaction once I [...]
Posted in Creative, Uncategorized | Tagged brand, design, icon, Ivan Chermayeff, Kyle Harris, logo, Milton Glaser, Paul Rand, steketee greiner and company, Tom Geismar
I really hate Helvetica…
Before you hit up the comments section and start a debate over which one of you hates ME more, please hear me out. I am not trying to be a rogue designer that just wants to be different (and tick people off in the process). And it’s not that I didn’t pay [...]
Posted in Communication, Creative, Uncategorized | Tagged Graphic Design, Helvetica, Typography
As part of our digital strategy for the National Heritage Academy, we had the opportunity to help them spread their message through the use of some inspirational video clips to be posted on their social channels. As they have a desire to better entice and inform prospective teachers to come and work at their organization, [...]
Posted in Creative | Tagged advertising, blog, Communication, digital marketing, marketing, Measurement, Methodology, new media, nha filming, Social
Question: In this developing world of social media and digital marketing, we all know that we need to reconsider the way we’re delivering content to our audiences, but do you feel like you have things under control? There are threads everywhere discussing how we’re losing control of the conversations going on around our brands and [...]
Posted in Communication, Creative, Public Relations, Social Networking, Uncategorized | Tagged blog, content, content development, david greiner, digital marketing, marketing, roi, social media, steketee greiner and company, viral marketing, web 2.0, web 3.0
This year at Advertising Week 2009, Andy Berndt (MD of Google Creative Lab) and Tom Uglow (Creative Lead for Google) gave a presentation introducing “87 cool things, even a few from us.” In the presentation, they highlight some of the more recent achievements to come about in the interactive world using a combination of Google [...]
Posted in Communication, Creative, Experiential, Social Networking | Tagged advertising, digital marketing, Google
The results are in. Interbrand has released it’s Best Global Brands 2009 report. Coke, IBM, Microsoft, GE and Nokia top the list. Click here to visit Interbrand’s site and download the complete report.
Posted in Creative | Tagged best brands 2009, branding, coke, david greiner, GE, IBM, interbrand, microsoft, nokia, steketee greiner and company
