Thank you to everyone who atttended our presenation at the lunch with Google event by AimWest!
You can find a copy of the presentation that Brian Steketee presented below.
The presentation covers the basics of Google Analytics and AdWords as well as some more advanced features and considerations.
Download Here
Thank you once again for your interest and happy [...]
Posted in Measurement, Search Engine Marketing, Search Engine Optimization | Tagged AdWords, AimWest, Analytics, Beginner, Google
The beauty of where this all goes – AdAge Viral video chart
http://adage.com/digital/article?article_id=143824
As I spent some time today on AdAge getting my daily dose of what’s happening and who’s who, I came across a great article that was talking about the most successful viral campaigns of the week. What was intriguing and also wonderful at the [...]
Posted in Measurement | Tagged ad age viral video chart, AdAge, brian steketee, CPM, digital marketing, digital media, impressions, Measurement, new media, social media, SRP, Steketee Greiner, steketeegreiner, Viral Video, Viral Video Chart, visible measures
When Google announced they would be taking applications from cities interested in receiving free fiber optic broadband, there was a surge of interest from cities across America – it grew into over 1,000 responses to Google’s request for information (RFI) – and, with some unspoken encouragement from Google’s RFI around community spirit, many of the [...]
Posted in Communication, Measurement, Uncategorized | Tagged asheville, broadband, communities united for broadband, david greiner, duluth, fiber optic, florida, Google, google fiber initiative, grand rapids, greenville, kansas, minnesota, north carolina, pennsylvania, pittsurgh, sarasota, south carolina, steketee greiner and company, topeka, wom, word of mouth
First off, congratulations and good luck to all the cities that have applied. It’s been amazing watching what everyone has pulled together so far. We’ve been fortunate enough to have a very unique perspective.
On that note, and based on Google’s post on its official blog that it will be making its selection “…by the end [...]
Posted in Communication, Measurement | Tagged david greiner, google fiber initiative, google topeka, SEM, SEO, social media, social media strategy, steketee greiner and company
We’re receiving a number of inquiries from supporters of cities that weren’t included in our report, and the bottom line is that in order for these cities to get on the digital radar, they need to organize their approach by relevant search terms that supporters can find easily and, once connected, more effectively contribute to [...]
Posted in Communication, Measurement, Social Networking, Uncategorized | Tagged david greiner, digital media, digital strategy, fiber, google fiber, google fiber initiative, grand rapids, insights, radian6, social media, steketee greiner and company
With community events for Google’s fiber initiative beginning on March 19th and the growing level of online community involvement that’s building here in Grand Rapids, we put together the first in a series of reports measuring the digital conversations and online efforts surrounding the participating cities looking to have Google’s hyper-speed fiber communications lines installed, [...]
Posted in Communication, Measurement, SGC Reports, Social Networking | Tagged communications, fiber optics, Google, google fiber, google fiber initiative, grand rapids, insights, radian6, SGC, share of voice, social media, steketee greiner and company
Frequently there is little thought to why a company should (or should not) attend an industry event or tradeshow. Justifications of “we have always gone”, “it would be noticed if we were absent”, and “all of our competition will be there” aren’t really valid business reasons, and more importantly impossible to gauge as a success [...]
Posted in Experiential, Measurement, Uncategorized | Tagged event, Measurement, roi, tradeshow
Recently I’ve had the opportunity to sit through a lot of discussions around the use and translation of market intelligence. Most of these have been focused on the usability and functionality of the various sorts of tools that grace our industry and help us “listen to the conversation” in the Social/Digital space. There are a [...]
Posted in Measurement | Tagged dashboard, Google, Influence Marketing, intelligence, Measurement, measurement marketing, Methodology, new media, pr newswire, radian6, Research, social influencer marketing, techrigy
