A few months ago I was reading one of my favorite blogs, Logo Design Love, and in a very short post the author posed the question “Are Iconic Logos Designed, or Bought?”
I figured “designed”, but this question really stuck with me, and I’ll admit that I changed my answer after my initial reaction once I [...]
Posted in Creative, Uncategorized | Tagged brand, design, icon, Ivan Chermayeff, Kyle Harris, logo, Milton Glaser, Paul Rand, steketee greiner and company, Tom Geismar
It’s that time of year again, the birds and bees are out and about making whoopie, and in the bustling metropolis of Chicago the Word of Mouth Marketing Association is preparing to welcome all (including a few of us from SGC) attending the 2010 School of WOM at Swissôtel Chicago, May [...]
Posted in Communication, Uncategorized | Tagged Chicago, School of WOM, SGC, steketee greiner and company, Swissotel Chicago, WOMMA, word of mouth marketing
When Google announced they would be taking applications from cities interested in receiving free fiber optic broadband, there was a surge of interest from cities across America – it grew into over 1,000 responses to Google’s request for information (RFI) – and, with some unspoken encouragement from Google’s RFI around community spirit, many of the [...]
Posted in Communication, Measurement, Uncategorized | Tagged asheville, broadband, communities united for broadband, david greiner, duluth, fiber optic, florida, Google, google fiber initiative, grand rapids, greenville, kansas, minnesota, north carolina, pennsylvania, pittsurgh, sarasota, south carolina, steketee greiner and company, topeka, wom, word of mouth
I really hate Helvetica…
Before you hit up the comments section and start a debate over which one of you hates ME more, please hear me out. I am not trying to be a rogue designer that just wants to be different (and tick people off in the process). And it’s not that I didn’t pay [...]
Posted in Communication, Creative, Uncategorized | Tagged Graphic Design, Helvetica, Typography
Below is the second in our series of reports ranking the online share of voice for the cities participating in the Google fiber initiative.
This report updates our initial metrics based on the insights we’ve collected from our research, which includes all of the direction submitted through blog comments on our first report and emails we’ve [...]
Posted in SGC Reports, Uncategorized | Tagged david greiner, digital marketing, Google, google fiber initiative, grand rapids, radian6, SGC, share of voice, steketee greiner and company
We’re receiving a number of inquiries from supporters of cities that weren’t included in our report, and the bottom line is that in order for these cities to get on the digital radar, they need to organize their approach by relevant search terms that supporters can find easily and, once connected, more effectively contribute to [...]
Posted in Communication, Measurement, Social Networking, Uncategorized | Tagged david greiner, digital media, digital strategy, fiber, google fiber, google fiber initiative, grand rapids, insights, radian6, social media, steketee greiner and company
Recently, I’ve noticed much of the user-generated content (UGC) that I’m seeing is less than stellar. Ok, it is pretty lame. If you consider time the online currency we all trade, I want some refunds. At first, it was great seeing multiple points of views, from people who were bring real insights to [...]
Posted in Uncategorized | Tagged ugc, user generated content, web 2.0, web 3.0
Question: In this developing world of social media and digital marketing, we all know that we need to reconsider the way we’re delivering content to our audiences, but do you feel like you have things under control? There are threads everywhere discussing how we’re losing control of the conversations going on around our brands and [...]
Posted in Communication, Creative, Public Relations, Social Networking, Uncategorized | Tagged blog, content, content development, david greiner, digital marketing, marketing, roi, social media, steketee greiner and company, viral marketing, web 2.0, web 3.0
We’re out here in Vegas at WOMMA’s 2009 annual conference with Amway, who will be presenting the results of a Nutrilite/AC Milan event we measured for them.
So far the event has been pretty cool. We started the thing off with Guitar Hero/YouTube legend, Freddy Wong, treating us to an ornery bit of guitar (hero) playing. [...]
Posted in Uncategorized
Frequently there is little thought to why a company should (or should not) attend an industry event or tradeshow. Justifications of “we have always gone”, “it would be noticed if we were absent”, and “all of our competition will be there” aren’t really valid business reasons, and more importantly impossible to gauge as a success [...]
Posted in Experiential, Measurement, Uncategorized | Tagged event, Measurement, roi, tradeshow
