Knowing the times I’ve seen advertising and thought “hey, Social Media could really help out here…” it’s fantastic to see traditional professionals looking to merge industries – even if the cutting edge hasn’t been their primary focus so far in their career.
Posted in Social Networking | Tagged AAF, Ad 2, Ad 2 SD, Ad 2 West Michigan, advertising, Andrew Rushmore, brian steketee, david greiner, Gary Ware, grand rapids, Inspiration, marketing, michigan, Seth Godin, social media, steketee greiner and company, Wealthy Theatre
Consumers LOVE the word “free.” Even more so in recent years. We love it so much that we go out of our way to get some freebie that we don’t even need. Free pen? Yes please. Free t-shirt? Sure! Free dessert? I’m full from dinner and really don’t need… well okay, it’s FREE!
On the flip [...]
Posted in Experiential | Tagged advertising, brand, ethics, experential, Free Economy, Influence Marketing, marketing, Methodology, online marketing, Public Relations, Research
As part of our digital strategy for the National Heritage Academy, we had the opportunity to help them spread their message through the use of some inspirational video clips to be posted on their social channels. As they have a desire to better entice and inform prospective teachers to come and work at their organization, [...]
Posted in Creative | Tagged advertising, blog, Communication, digital marketing, marketing, Measurement, Methodology, new media, nha filming, Social
Back in 2002, when we were trying to get our new catalog company off the ground, we quickly learned the value of a customer. The old saying “it is easier to keep a customer than get a new one” came to life when we were buying names of prospects and less than 1.2% of them [...]
Posted in Communication, Social Networking | Tagged advertising, CRM, crowdsourcing, customer, digital marketing, engagement, Frequency, insights, market research, marketing, Measurement, Monetary, monetization, ratio, Recency, relationship, return on experience, return on investment, RFM, ROE, roi, social media, social networks
This year at Advertising Week 2009, Andy Berndt (MD of Google Creative Lab) and Tom Uglow (Creative Lead for Google) gave a presentation introducing “87 cool things, even a few from us.” In the presentation, they highlight some of the more recent achievements to come about in the interactive world using a combination of Google [...]
Posted in Communication, Creative, Experiential, Social Networking | Tagged advertising, digital marketing, Google
