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How to measure a blogger event using a variation of CPM and quality index

CPM has been used as an industry standard for quite some time to enable brands to understand their cost per thousand impressions on a given site. The range of expense for CPM varies greatly depending obviously on the quantity as well as on how you measure quality of your impression. Recently we finished an engagement [...]

Posted in Measurement | Tagged alexa, alexa rankings, blogger, brian steketee, compete.com, CPM, dashboard, Impression value, impressions, measure blogger, Measurement, metrics, quality score, radian6, sentiment, SIM, social channel followers, social influence marketing, techrigy, tweet value | 2 Responses


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