Knowing the times I’ve seen advertising and thought “hey, Social Media could really help out here…” it’s fantastic to see traditional professionals looking to merge industries – even if the cutting edge hasn’t been their primary focus so far in their career.
Posted in Social Networking | Tagged AAF, Ad 2, Ad 2 SD, Ad 2 West Michigan, advertising, Andrew Rushmore, brian steketee, david greiner, Gary Ware, grand rapids, Inspiration, marketing, michigan, Seth Godin, social media, steketee greiner and company, Wealthy Theatre
The beauty of where this all goes – AdAge Viral video chart
http://adage.com/digital/article?article_id=143824
As I spent some time today on AdAge getting my daily dose of what’s happening and who’s who, I came across a great article that was talking about the most successful viral campaigns of the week. What was intriguing and also wonderful at the [...]
Posted in Measurement | Tagged ad age viral video chart, AdAge, brian steketee, CPM, digital marketing, digital media, impressions, Measurement, new media, social media, SRP, Steketee Greiner, steketeegreiner, Viral Video, Viral Video Chart, visible measures
The Industry captains of social media are up against a new challenge these days in trying to make their wonderful platforms useful for corporate America. After sitting through a couple meetings with Facebook over the past few weeks it was clear this is not something that is going to be easily fixed. The discussion started [...]
Posted in Social Networking | Tagged brand, brian steketee, Facebook, facebook agencies, Facebook architecture, facebook language translation, fan management, global facebook, social media, social media agencies, social media content publisher, Social Media platforms, steketeegreiner, Twitter, YouTube
We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.
The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world. They [...]
Posted in Communication, Social Networking | Tagged brian steketee, Communication, communications 3.0, Communications Management, Influence Marketing, intelligence, Measurement, social media, steketee greiner and company, word of mouth
I was catching up on Advertising Age today and read a great article written by Phil Johnson in the Small Agency Blog on AdAge around the dilemma of Measurement and Accountability between the Agency/Brand relationship. See below:
What’s the ROI of putting your pants on in the morning
There is a lot to be said about agency/brand [...]
Posted in Uncategorized | Tagged AdAge, Advertising Age, brian steketee, Phil Johnson, social media, Steketee Greiner
It took 10 days, 14 hours and 22 minutes, but someone finally called out our claim that marketing is dead. We’ve been waiting to see how long it would take for people to raise a hand and engage us in a conversation about the claim. The over/under was set at 30 days. It took less [...]
Posted in Uncategorized | Tagged brian steketee, communications 3.0, Communications Management, david greiner, marketing, marketing is dead, steketee greiner and company
