communications 3.0

Good people, great wine and Kristen Smith from WOMMA at Bistro Bella Vita 3/24

Wind down your Wednesday, and wind up your Word of Mouth Marketing knowledge!
Join your fellow big-brand leaders across West Michigan as we welcome – for the first time in Grand Rapids – Word of Mouth Marketing Association (WOMMA) Executive Director Kristen Smith.
Kristen will talk about how word of mouth programs are influencing today’s communications strategies [...]

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Word of Mouth

Word of Mouth

We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.
The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world.  They [...]

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Success!

It took 10 days, 14 hours and 22 minutes, but someone finally called out our claim that marketing is dead. We’ve been waiting to see how long it would take for people to raise a hand and engage us in a conversation about the claim. The over/under was set at 30 days. It took less [...]

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Marketing is Reborn. Welcome to Communications 3.0…

We’re in an age of open conversation.

The Steketee Greiner Company is a global communications strategy, facilitation and measurement firm based in Grand Rapids, MI. We’re global because you are too, whether you want to be or not. It’s just the way things work now. Your job is to make sure you understand and are [...]

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