We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.
The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world. They [...]
Posted in Communication, Social Networking | Tagged brian steketee, Communication, communications 3.0, Communications Management, Influence Marketing, intelligence, Measurement, social media, steketee greiner and company, word of mouth
It took 10 days, 14 hours and 22 minutes, but someone finally called out our claim that marketing is dead. We’ve been waiting to see how long it would take for people to raise a hand and engage us in a conversation about the claim. The over/under was set at 30 days. It took less [...]
Posted in Uncategorized | Tagged brian steketee, communications 3.0, Communications Management, david greiner, marketing, marketing is dead, steketee greiner and company
We’re in an age of open conversation.
The Steketee Greiner Company is a global communications strategy, facilitation and measurement firm based in Grand Rapids, MI. We’re global because you are too, whether you want to be or not. It’s just the way things work now. Your job is to make sure you understand and are [...]
Posted in Uncategorized | Tagged Commission marketing, Communication, communications 3.0, Communications Management, Creative, Digital, experential, facilitation, global, greiner, Influence Marketing, intelligence, Measurement, online marketing, Public Relations, Research, roi, social media, steketee, Strategy
WHAT’S IN A NAME?
QUITE A BIT, ACTUALLY…
We live in the Network Age. It’s viral, it’s social, it’s digital, it’s global and above all, it’s about the individual people that make up communities. And at Context, the strength of our company has always been our community of individual experts. That said, we’ve decided to change our [...]
Posted in Uncategorized | Tagged Communications Management, experential, Measurement, Public Relations, Research, Strategy
