Knowing the times I’ve seen advertising and thought “hey, Social Media could really help out here…” it’s fantastic to see traditional professionals looking to merge industries – even if the cutting edge hasn’t been their primary focus so far in their career.
Posted in Social Networking | Tagged AAF, Ad 2, Ad 2 SD, Ad 2 West Michigan, advertising, Andrew Rushmore, brian steketee, david greiner, Gary Ware, grand rapids, Inspiration, marketing, michigan, Seth Godin, social media, steketee greiner and company, Wealthy Theatre
When Google announced they would be taking applications from cities interested in receiving free fiber optic broadband, there was a surge of interest from cities across America – it grew into over 1,000 responses to Google’s request for information (RFI) – and, with some unspoken encouragement from Google’s RFI around community spirit, many of the [...]
Posted in Communication, Measurement, Uncategorized | Tagged asheville, broadband, communities united for broadband, david greiner, duluth, fiber optic, florida, Google, google fiber initiative, grand rapids, greenville, kansas, minnesota, north carolina, pennsylvania, pittsurgh, sarasota, south carolina, steketee greiner and company, topeka, wom, word of mouth
First off, congratulations and good luck to all the cities that have applied. It’s been amazing watching what everyone has pulled together so far. We’ve been fortunate enough to have a very unique perspective.
On that note, and based on Google’s post on its official blog that it will be making its selection “…by the end [...]
Posted in Communication, Measurement | Tagged david greiner, google fiber initiative, google topeka, SEM, SEO, social media, social media strategy, steketee greiner and company
Below is the second in our series of reports ranking the online share of voice for the cities participating in the Google fiber initiative.
This report updates our initial metrics based on the insights we’ve collected from our research, which includes all of the direction submitted through blog comments on our first report and emails we’ve [...]
Posted in SGC Reports, Uncategorized | Tagged david greiner, digital marketing, Google, google fiber initiative, grand rapids, radian6, SGC, share of voice, steketee greiner and company
We’re receiving a number of inquiries from supporters of cities that weren’t included in our report, and the bottom line is that in order for these cities to get on the digital radar, they need to organize their approach by relevant search terms that supporters can find easily and, once connected, more effectively contribute to [...]
Posted in Communication, Measurement, Social Networking, Uncategorized | Tagged david greiner, digital media, digital strategy, fiber, google fiber, google fiber initiative, grand rapids, insights, radian6, social media, steketee greiner and company
Question: In this developing world of social media and digital marketing, we all know that we need to reconsider the way we’re delivering content to our audiences, but do you feel like you have things under control? There are threads everywhere discussing how we’re losing control of the conversations going on around our brands and [...]
Posted in Communication, Creative, Public Relations, Social Networking, Uncategorized | Tagged blog, content, content development, david greiner, digital marketing, marketing, roi, social media, steketee greiner and company, viral marketing, web 2.0, web 3.0
The results are in. Interbrand has released it’s Best Global Brands 2009 report. Coke, IBM, Microsoft, GE and Nokia top the list. Click here to visit Interbrand’s site and download the complete report.
Posted in Creative | Tagged best brands 2009, branding, coke, david greiner, GE, IBM, interbrand, microsoft, nokia, steketee greiner and company
It took 10 days, 14 hours and 22 minutes, but someone finally called out our claim that marketing is dead. We’ve been waiting to see how long it would take for people to raise a hand and engage us in a conversation about the claim. The over/under was set at 30 days. It took less [...]
Posted in Uncategorized | Tagged brian steketee, communications 3.0, Communications Management, david greiner, marketing, marketing is dead, steketee greiner and company
