The beauty of where this all goes – AdAge Viral video chart
http://adage.com/digital/article?article_id=143824
As I spent some time today on AdAge getting my daily dose of what’s happening and who’s who, I came across a great article that was talking about the most successful viral campaigns of the week. What was intriguing and also wonderful at the [...]
Posted in Measurement | Tagged ad age viral video chart, AdAge, brian steketee, CPM, digital marketing, digital media, impressions, Measurement, new media, social media, SRP, Steketee Greiner, steketeegreiner, Viral Video, Viral Video Chart, visible measures
Below is the second in our series of reports ranking the online share of voice for the cities participating in the Google fiber initiative.
This report updates our initial metrics based on the insights we’ve collected from our research, which includes all of the direction submitted through blog comments on our first report and emails we’ve [...]
Posted in SGC Reports, Uncategorized | Tagged david greiner, digital marketing, Google, google fiber initiative, grand rapids, radian6, SGC, share of voice, steketee greiner and company
As part of our digital strategy for the National Heritage Academy, we had the opportunity to help them spread their message through the use of some inspirational video clips to be posted on their social channels. As they have a desire to better entice and inform prospective teachers to come and work at their organization, [...]
Posted in Creative | Tagged advertising, blog, Communication, digital marketing, marketing, Measurement, Methodology, new media, nha filming, Social
I enjoy Judy Shapiro’s pragmatic approach to 2010. Meeting the business objectives is the number one goal, even if that means avoiding the glitz and staying with the tried and true. It is easy to be lured down the path of shiny objects only to find expectations are too high and performance underwhelms. I speak [...]
Posted in Communication, Social Networking | Tagged data, digital marketing, facts, integrated programs, marketing, media, shiny, traditional media
Back in 2002, when we were trying to get our new catalog company off the ground, we quickly learned the value of a customer. The old saying “it is easier to keep a customer than get a new one” came to life when we were buying names of prospects and less than 1.2% of them [...]
Posted in Communication, Social Networking | Tagged advertising, CRM, crowdsourcing, customer, digital marketing, engagement, Frequency, insights, market research, marketing, Measurement, Monetary, monetization, ratio, Recency, relationship, return on experience, return on investment, RFM, ROE, roi, social media, social networks
Question: In this developing world of social media and digital marketing, we all know that we need to reconsider the way we’re delivering content to our audiences, but do you feel like you have things under control? There are threads everywhere discussing how we’re losing control of the conversations going on around our brands and [...]
Posted in Communication, Creative, Public Relations, Social Networking, Uncategorized | Tagged blog, content, content development, david greiner, digital marketing, marketing, roi, social media, steketee greiner and company, viral marketing, web 2.0, web 3.0
This year at Advertising Week 2009, Andy Berndt (MD of Google Creative Lab) and Tom Uglow (Creative Lead for Google) gave a presentation introducing “87 cool things, even a few from us.” In the presentation, they highlight some of the more recent achievements to come about in the interactive world using a combination of Google [...]
Posted in Communication, Creative, Experiential, Social Networking | Tagged advertising, digital marketing, Google
…or many more, if you’re lucky. We’ve all heard the old adage “a picture is worth a 1,000 words,” but how often do we stop to think about that. When it comes to creating pure emotional connections, drawing out laughs, or allowing us to see ourselves for what we truly are, visual stimulation be it [...]
Posted in Uncategorized | Tagged Digital, digital marketing, experential, Influence Marketing, Social, social media
It’s official. I’ve finally had an amazing customer service experience with a credit card company. I started my company on credit cards. I had a LOT of them. So, being a responsible guy, I recently went through and closed all the accounts I’ve finally paid off. The way you do that is to call the [...]
Posted in Customer Service | Tagged Amazon, Capital One, Chase, Citibank, customer service 3.0, digital marketing, US Bank
