ethics

Consumers LOVE the word “free.”

Consumers LOVE the word “free.” Even more so in recent years. We love it so much that we go out of our way to get some freebie that we don’t even need. Free pen? Yes please. Free t-shirt? Sure! Free dessert? I’m full from dinner and really don’t need… well okay, it’s FREE!
On the flip [...]

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"I know how to control your social media presence!"

No you don’t. No one really does. Please don’t think for a minute that ANYONE has ANY control over what happens out there. Your only hope is to be honest about what your organization does and what you have to offer to the world and to contribute in a meaningful way to the greater conversations [...]

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