Consumers LOVE the word “free.” Even more so in recent years. We love it so much that we go out of our way to get some freebie that we don’t even need. Free pen? Yes please. Free t-shirt? Sure! Free dessert? I’m full from dinner and really don’t need… well okay, it’s FREE!
On the flip [...]
Posted in Experiential | Tagged advertising, brand, ethics, experential, Free Economy, Influence Marketing, marketing, Methodology, online marketing, Public Relations, Research
We’re in an age of open conversation.
The Steketee Greiner Company is a global communications strategy, facilitation and measurement firm based in Grand Rapids, MI. We’re global because you are too, whether you want to be or not. It’s just the way things work now. Your job is to make sure you understand and are [...]
Posted in Uncategorized | Tagged Commission marketing, Communication, communications 3.0, Communications Management, Creative, Digital, experential, facilitation, global, greiner, Influence Marketing, intelligence, Measurement, online marketing, Public Relations, Research, roi, social media, steketee, Strategy
WHAT’S IN A NAME?
QUITE A BIT, ACTUALLY…
We live in the Network Age. It’s viral, it’s social, it’s digital, it’s global and above all, it’s about the individual people that make up communities. And at Context, the strength of our company has always been our community of individual experts. That said, we’ve decided to change our [...]
Posted in Uncategorized | Tagged Communications Management, experential, Measurement, Public Relations, Research, Strategy
…or many more, if you’re lucky. We’ve all heard the old adage “a picture is worth a 1,000 words,” but how often do we stop to think about that. When it comes to creating pure emotional connections, drawing out laughs, or allowing us to see ourselves for what we truly are, visual stimulation be it [...]
Posted in Uncategorized | Tagged Digital, digital marketing, experential, Influence Marketing, Social, social media
The new business methodology. Whether you create campaigns to engage the masses or you are developing a two way dialogue with one person, everything has to be tied to a business objective and measurable for it to add value.
Posted in Communication, Public Relations | Tagged Digital, experential, marketing, Marketing ROI, measurement marketing, One to One engagement, roi, Social
