Consumers LOVE the word “free.” Even more so in recent years. We love it so much that we go out of our way to get some freebie that we don’t even need. Free pen? Yes please. Free t-shirt? Sure! Free dessert? I’m full from dinner and really don’t need… well okay, it’s FREE!
On the flip [...]
Posted in Experiential | Tagged advertising, brand, ethics, experential, Free Economy, Influence Marketing, marketing, Methodology, online marketing, Public Relations, Research
We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.
The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world. They [...]
Posted in Communication, Social Networking | Tagged brian steketee, Communication, communications 3.0, Communications Management, Influence Marketing, intelligence, Measurement, social media, steketee greiner and company, word of mouth
We’re in an age of open conversation.
The Steketee Greiner Company is a global communications strategy, facilitation and measurement firm based in Grand Rapids, MI. We’re global because you are too, whether you want to be or not. It’s just the way things work now. Your job is to make sure you understand and are [...]
Posted in Uncategorized | Tagged Commission marketing, Communication, communications 3.0, Communications Management, Creative, Digital, experential, facilitation, global, greiner, Influence Marketing, intelligence, Measurement, online marketing, Public Relations, Research, roi, social media, steketee, Strategy
…or many more, if you’re lucky. We’ve all heard the old adage “a picture is worth a 1,000 words,” but how often do we stop to think about that. When it comes to creating pure emotional connections, drawing out laughs, or allowing us to see ourselves for what we truly are, visual stimulation be it [...]
Posted in Uncategorized | Tagged Digital, digital marketing, experential, Influence Marketing, Social, social media
Recently I’ve had the opportunity to sit through a lot of discussions around the use and translation of market intelligence. Most of these have been focused on the usability and functionality of the various sorts of tools that grace our industry and help us “listen to the conversation” in the Social/Digital space. There are a [...]
Posted in Measurement | Tagged dashboard, Google, Influence Marketing, intelligence, Measurement, measurement marketing, Methodology, new media, pr newswire, radian6, Research, social influencer marketing, techrigy
I can be a believer at times. Running a small agency over the past two years has given me a new perspective on terms like “overhead”, “profitability“, and “% of billable time”. The model really does need to be changed. Does free work here? How can we change our structure to take just a little [...]
Posted in Uncategorized | Tagged Commission marketing, Free Economy, Influence Marketing, intelligence, marketing, Marketing Free
I try to listen a lot. Although some of my employees may not agree with that statement, I have found that by following and listening to key influencers in the market is critical to keeping up with the rapid pace of technologies impact on our business. The following is a short list of those who [...]
Posted in Communication | Tagged Chris Anderson, Influence Marketing, Jeff Jarvis, Malcom Gladwell
