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integrated programs

2010 – A pragmatic view

I enjoy Judy Shapiro’s pragmatic approach to 2010.  Meeting the business objectives is the number one goal, even if that means avoiding the glitz and staying with the tried and true.  It is easy to be lured down the path of shiny objects only to find expectations are too high and performance underwhelms.  I speak [...]

Posted in Communication, Social Networking | Tagged data, digital marketing, facts, integrated programs, marketing, media, shiny, traditional media | Leave a response


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Grand Rapids, MI 49503
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