We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.
The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world. They [...]
Posted in Communication, Social Networking | Tagged brian steketee, Communication, communications 3.0, Communications Management, Influence Marketing, intelligence, Measurement, social media, steketee greiner and company, word of mouth
We’re in an age of open conversation.
The Steketee Greiner Company is a global communications strategy, facilitation and measurement firm based in Grand Rapids, MI. We’re global because you are too, whether you want to be or not. It’s just the way things work now. Your job is to make sure you understand and are [...]
Posted in Uncategorized | Tagged Commission marketing, Communication, communications 3.0, Communications Management, Creative, Digital, experential, facilitation, global, greiner, Influence Marketing, intelligence, Measurement, online marketing, Public Relations, Research, roi, social media, steketee, Strategy
Recently I’ve had the opportunity to sit through a lot of discussions around the use and translation of market intelligence. Most of these have been focused on the usability and functionality of the various sorts of tools that grace our industry and help us “listen to the conversation” in the Social/Digital space. There are a [...]
Posted in Measurement | Tagged dashboard, Google, Influence Marketing, intelligence, Measurement, measurement marketing, Methodology, new media, pr newswire, radian6, Research, social influencer marketing, techrigy
I can be a believer at times. Running a small agency over the past two years has given me a new perspective on terms like “overhead”, “profitability“, and “% of billable time”. The model really does need to be changed. Does free work here? How can we change our structure to take just a little [...]
Posted in Uncategorized | Tagged Commission marketing, Free Economy, Influence Marketing, intelligence, marketing, Marketing Free
