Knowing the times I’ve seen advertising and thought “hey, Social Media could really help out here…” it’s fantastic to see traditional professionals looking to merge industries – even if the cutting edge hasn’t been their primary focus so far in their career.
Posted in Social Networking | Tagged AAF, Ad 2, Ad 2 SD, Ad 2 West Michigan, advertising, Andrew Rushmore, brian steketee, david greiner, Gary Ware, grand rapids, Inspiration, marketing, michigan, Seth Godin, social media, steketee greiner and company, Wealthy Theatre
Consumers LOVE the word “free.” Even more so in recent years. We love it so much that we go out of our way to get some freebie that we don’t even need. Free pen? Yes please. Free t-shirt? Sure! Free dessert? I’m full from dinner and really don’t need… well okay, it’s FREE!
On the flip [...]
Posted in Experiential | Tagged advertising, brand, ethics, experential, Free Economy, Influence Marketing, marketing, Methodology, online marketing, Public Relations, Research
As part of our digital strategy for the National Heritage Academy, we had the opportunity to help them spread their message through the use of some inspirational video clips to be posted on their social channels. As they have a desire to better entice and inform prospective teachers to come and work at their organization, [...]
Posted in Creative | Tagged advertising, blog, Communication, digital marketing, marketing, Measurement, Methodology, new media, nha filming, Social
I enjoy Judy Shapiro’s pragmatic approach to 2010. Meeting the business objectives is the number one goal, even if that means avoiding the glitz and staying with the tried and true. It is easy to be lured down the path of shiny objects only to find expectations are too high and performance underwhelms. I speak [...]
Posted in Communication, Social Networking | Tagged data, digital marketing, facts, integrated programs, marketing, media, shiny, traditional media
Back in 2002, when we were trying to get our new catalog company off the ground, we quickly learned the value of a customer. The old saying “it is easier to keep a customer than get a new one” came to life when we were buying names of prospects and less than 1.2% of them [...]
Posted in Communication, Social Networking | Tagged advertising, CRM, crowdsourcing, customer, digital marketing, engagement, Frequency, insights, market research, marketing, Measurement, Monetary, monetization, ratio, Recency, relationship, return on experience, return on investment, RFM, ROE, roi, social media, social networks
Question: In this developing world of social media and digital marketing, we all know that we need to reconsider the way we’re delivering content to our audiences, but do you feel like you have things under control? There are threads everywhere discussing how we’re losing control of the conversations going on around our brands and [...]
Posted in Communication, Creative, Public Relations, Social Networking, Uncategorized | Tagged blog, content, content development, david greiner, digital marketing, marketing, roi, social media, steketee greiner and company, viral marketing, web 2.0, web 3.0
Sorry for the moment of shameless promotion, but great news! We’ve been selected by local beer juggernaut, Founders Brewing Company, to work with them to develop their 2010 marketing strategy. The project is a perfect fit for our consulting group as it taps into our rigorous strategic planning process. Also, we love beer, and they [...]
Posted in Uncategorized | Tagged craft brewing, founders brewery, grand rapids, marketing, michigan, microbrewery, steketee greiner and company, strategic planning
It took 10 days, 14 hours and 22 minutes, but someone finally called out our claim that marketing is dead. We’ve been waiting to see how long it would take for people to raise a hand and engage us in a conversation about the claim. The over/under was set at 30 days. It took less [...]
Posted in Uncategorized | Tagged brian steketee, communications 3.0, Communications Management, david greiner, marketing, marketing is dead, steketee greiner and company
I can be a believer at times. Running a small agency over the past two years has given me a new perspective on terms like “overhead”, “profitability“, and “% of billable time”. The model really does need to be changed. Does free work here? How can we change our structure to take just a little [...]
Posted in Uncategorized | Tagged Commission marketing, Free Economy, Influence Marketing, intelligence, marketing, Marketing Free
No you don’t. No one really does. Please don’t think for a minute that ANYONE has ANY control over what happens out there. Your only hope is to be honest about what your organization does and what you have to offer to the world and to contribute in a meaningful way to the greater conversations [...]
Posted in Social Networking | Tagged ethics, Google, Jeff Jarvis, marketing, new media, online marketing, social media, What Would Google Do?
