measurement marketing

The value of information

Recently I’ve had the opportunity to sit through a lot of discussions around the use and translation of market intelligence. Most of these have been focused on the usability and functionality of the various sorts of tools that grace our industry and help us “listen to the conversation” in the Social/Digital space. There are a [...]

Posted in Measurement | Tagged dashboard, Google, Influence Marketing, intelligence, Measurement, measurement marketing, Methodology, new media, pr newswire, radian6, Research, social influencer marketing, techrigy | Leave a response

Communications strategy

The new business methodology. Whether you create campaigns to engage the masses or you are developing a two way dialogue with one person, everything has to be tied to a business objective and measurable for it to add value.

Posted in Communication, Public Relations | Tagged Digital, experential, marketing, Marketing ROI, measurement marketing, One to One engagement, roi, Social | 1 Response

measurement marketing

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