Methodology

Consumers LOVE the word “free.”

Consumers LOVE the word “free.” Even more so in recent years. We love it so much that we go out of our way to get some freebie that we don’t even need. Free pen? Yes please. Free t-shirt? Sure! Free dessert? I’m full from dinner and really don’t need… well okay, it’s FREE!
On the flip [...]

Posted in Experiential | Tagged advertising, brand, ethics, experential, Free Economy, Influence Marketing, marketing, Methodology, online marketing, Public Relations, Research | Leave a response

SG and Co. Creative Update:

As part of our digital strategy for the National Heritage Academy, we had the opportunity to help them spread their message through the use of some inspirational video clips to be posted on their social channels. As they have a desire to better entice and inform prospective teachers to come and work at their organization, [...]

Posted in Creative | Tagged advertising, blog, Communication, digital marketing, marketing, Measurement, Methodology, new media, nha filming, Social | Leave a response

The value of information

Recently I’ve had the opportunity to sit through a lot of discussions around the use and translation of market intelligence. Most of these have been focused on the usability and functionality of the various sorts of tools that grace our industry and help us “listen to the conversation” in the Social/Digital space. There are a [...]

Posted in Measurement | Tagged dashboard, Google, Influence Marketing, intelligence, Measurement, measurement marketing, Methodology, new media, pr newswire, radian6, Research, social influencer marketing, techrigy | Leave a response

A new process… Our new process. It's a start

In order to create effective communications, you must always lead with the data.

Posted in Uncategorized | Tagged Marketing ROI, Measurement, Methodology | Leave a response

Methodology

Consumers LOVE the word “free.”

A new process… Our new process. It's a start

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