The beauty of where this all goes – AdAge Viral video chart
http://adage.com/digital/article?article_id=143824
As I spent some time today on AdAge getting my daily dose of what’s happening and who’s who, I came across a great article that was talking about the most successful viral campaigns of the week. What was intriguing and also wonderful at the [...]
Posted in Measurement | Tagged ad age viral video chart, AdAge, brian steketee, CPM, digital marketing, digital media, impressions, Measurement, new media, social media, SRP, Steketee Greiner, steketeegreiner, Viral Video, Viral Video Chart, visible measures
As part of our digital strategy for the National Heritage Academy, we had the opportunity to help them spread their message through the use of some inspirational video clips to be posted on their social channels. As they have a desire to better entice and inform prospective teachers to come and work at their organization, [...]
Posted in Creative | Tagged advertising, blog, Communication, digital marketing, marketing, Measurement, Methodology, new media, nha filming, Social
Recently I’ve had the opportunity to sit through a lot of discussions around the use and translation of market intelligence. Most of these have been focused on the usability and functionality of the various sorts of tools that grace our industry and help us “listen to the conversation” in the Social/Digital space. There are a [...]
Posted in Measurement | Tagged dashboard, Google, Influence Marketing, intelligence, Measurement, measurement marketing, Methodology, new media, pr newswire, radian6, Research, social influencer marketing, techrigy
No you don’t. No one really does. Please don’t think for a minute that ANYONE has ANY control over what happens out there. Your only hope is to be honest about what your organization does and what you have to offer to the world and to contribute in a meaningful way to the greater conversations [...]
Posted in Social Networking | Tagged ethics, Google, Jeff Jarvis, marketing, new media, online marketing, social media, What Would Google Do?
