Consumers LOVE the word “free.” Even more so in recent years. We love it so much that we go out of our way to get some freebie that we don’t even need. Free pen? Yes please. Free t-shirt? Sure! Free dessert? I’m full from dinner and really don’t need… well okay, it’s FREE!
On the flip [...]
Posted in Experiential | Tagged advertising, brand, ethics, experential, Free Economy, Influence Marketing, marketing, Methodology, online marketing, Public Relations, Research
We’re in an age of open conversation.
The Steketee Greiner Company is a global communications strategy, facilitation and measurement firm based in Grand Rapids, MI. We’re global because you are too, whether you want to be or not. It’s just the way things work now. Your job is to make sure you understand and are [...]
Posted in Uncategorized | Tagged Commission marketing, Communication, communications 3.0, Communications Management, Creative, Digital, experential, facilitation, global, greiner, Influence Marketing, intelligence, Measurement, online marketing, Public Relations, Research, roi, social media, steketee, Strategy
No you don’t. No one really does. Please don’t think for a minute that ANYONE has ANY control over what happens out there. Your only hope is to be honest about what your organization does and what you have to offer to the world and to contribute in a meaningful way to the greater conversations [...]
Posted in Social Networking | Tagged ethics, Google, Jeff Jarvis, marketing, new media, online marketing, social media, What Would Google Do?
