Consumers LOVE the word “free.” Even more so in recent years. We love it so much that we go out of our way to get some freebie that we don’t even need. Free pen? Yes please. Free t-shirt? Sure! Free dessert? I’m full from dinner and really don’t need… well okay, it’s FREE!
On the flip [...]
Posted in Experiential | Tagged advertising, brand, ethics, experential, Free Economy, Influence Marketing, marketing, Methodology, online marketing, Public Relations, Research
We’re in an age of open conversation.
The Steketee Greiner Company is a global communications strategy, facilitation and measurement firm based in Grand Rapids, MI. We’re global because you are too, whether you want to be or not. It’s just the way things work now. Your job is to make sure you understand and are [...]
Posted in Uncategorized | Tagged Commission marketing, Communication, communications 3.0, Communications Management, Creative, Digital, experential, facilitation, global, greiner, Influence Marketing, intelligence, Measurement, online marketing, Public Relations, Research, roi, social media, steketee, Strategy
WHAT’S IN A NAME?
QUITE A BIT, ACTUALLY…
We live in the Network Age. It’s viral, it’s social, it’s digital, it’s global and above all, it’s about the individual people that make up communities. And at Context, the strength of our company has always been our community of individual experts. That said, we’ve decided to change our [...]
Posted in Uncategorized | Tagged Communications Management, experential, Measurement, Public Relations, Research, Strategy
Recently I’ve had the opportunity to sit through a lot of discussions around the use and translation of market intelligence. Most of these have been focused on the usability and functionality of the various sorts of tools that grace our industry and help us “listen to the conversation” in the Social/Digital space. There are a [...]
Posted in Measurement | Tagged dashboard, Google, Influence Marketing, intelligence, Measurement, measurement marketing, Methodology, new media, pr newswire, radian6, Research, social influencer marketing, techrigy
