the age of open conversation
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social influencer marketing

define social marketing

define social marketing

It seems pretty clear the executive mandate of 2009 is “we must get into social marketing”. It doesn’t matter whether you are a Fortune 500 brand or a HVAC distribution company, the people have seen the future and everyone is trying to figure out how to get on. So when is social right? Let’s first [...]

Posted in Communication | Tagged brian steketee, Facebook, social influencer marketing, social marketing, steketeegreiner, Twitter | Leave a response

The value of information

Recently I’ve had the opportunity to sit through a lot of discussions around the use and translation of market intelligence. Most of these have been focused on the usability and functionality of the various sorts of tools that grace our industry and help us “listen to the conversation” in the Social/Digital space. There are a [...]

Posted in Measurement | Tagged dashboard, Google, Influence Marketing, intelligence, Measurement, measurement marketing, Methodology, new media, pr newswire, radian6, Research, social influencer marketing, techrigy | Leave a response


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Steketee Greiner & Co.
44 Grandville Ave SW
Grand Rapids, MI 49503
616.855.6368

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