Knowing the times I’ve seen advertising and thought “hey, Social Media could really help out here…” it’s fantastic to see traditional professionals looking to merge industries – even if the cutting edge hasn’t been their primary focus so far in their career.
Posted in Social Networking | Tagged AAF, Ad 2, Ad 2 SD, Ad 2 West Michigan, advertising, Andrew Rushmore, brian steketee, david greiner, Gary Ware, grand rapids, Inspiration, marketing, michigan, Seth Godin, social media, steketee greiner and company, Wealthy Theatre
The beauty of where this all goes – AdAge Viral video chart
http://adage.com/digital/article?article_id=143824
As I spent some time today on AdAge getting my daily dose of what’s happening and who’s who, I came across a great article that was talking about the most successful viral campaigns of the week. What was intriguing and also wonderful at the [...]
Posted in Measurement | Tagged ad age viral video chart, AdAge, brian steketee, CPM, digital marketing, digital media, impressions, Measurement, new media, social media, SRP, Steketee Greiner, steketeegreiner, Viral Video, Viral Video Chart, visible measures
First off, congratulations and good luck to all the cities that have applied. It’s been amazing watching what everyone has pulled together so far. We’ve been fortunate enough to have a very unique perspective.
On that note, and based on Google’s post on its official blog that it will be making its selection “…by the end [...]
Posted in Communication, Measurement | Tagged david greiner, google fiber initiative, google topeka, SEM, SEO, social media, social media strategy, steketee greiner and company
We’re receiving a number of inquiries from supporters of cities that weren’t included in our report, and the bottom line is that in order for these cities to get on the digital radar, they need to organize their approach by relevant search terms that supporters can find easily and, once connected, more effectively contribute to [...]
Posted in Communication, Measurement, Social Networking, Uncategorized | Tagged david greiner, digital media, digital strategy, fiber, google fiber, google fiber initiative, grand rapids, insights, radian6, social media, steketee greiner and company
With community events for Google’s fiber initiative beginning on March 19th and the growing level of online community involvement that’s building here in Grand Rapids, we put together the first in a series of reports measuring the digital conversations and online efforts surrounding the participating cities looking to have Google’s hyper-speed fiber communications lines installed, [...]
Posted in Communication, Measurement, SGC Reports, Social Networking | Tagged communications, fiber optics, Google, google fiber, google fiber initiative, grand rapids, insights, radian6, SGC, share of voice, social media, steketee greiner and company
The Industry captains of social media are up against a new challenge these days in trying to make their wonderful platforms useful for corporate America. After sitting through a couple meetings with Facebook over the past few weeks it was clear this is not something that is going to be easily fixed. The discussion started [...]
Posted in Social Networking | Tagged brand, brian steketee, Facebook, facebook agencies, Facebook architecture, facebook language translation, fan management, global facebook, social media, social media agencies, social media content publisher, Social Media platforms, steketeegreiner, Twitter, YouTube
Back in 2002, when we were trying to get our new catalog company off the ground, we quickly learned the value of a customer. The old saying “it is easier to keep a customer than get a new one” came to life when we were buying names of prospects and less than 1.2% of them [...]
Posted in Communication, Social Networking | Tagged advertising, CRM, crowdsourcing, customer, digital marketing, engagement, Frequency, insights, market research, marketing, Measurement, Monetary, monetization, ratio, Recency, relationship, return on experience, return on investment, RFM, ROE, roi, social media, social networks
Question: In this developing world of social media and digital marketing, we all know that we need to reconsider the way we’re delivering content to our audiences, but do you feel like you have things under control? There are threads everywhere discussing how we’re losing control of the conversations going on around our brands and [...]
Posted in Communication, Creative, Public Relations, Social Networking, Uncategorized | Tagged blog, content, content development, david greiner, digital marketing, marketing, roi, social media, steketee greiner and company, viral marketing, web 2.0, web 3.0
We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.
The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world. They [...]
Posted in Communication, Social Networking | Tagged brian steketee, Communication, communications 3.0, Communications Management, Influence Marketing, intelligence, Measurement, social media, steketee greiner and company, word of mouth
