steketee greiner and company
A few months ago I was reading one of my favorite blogs, Logo Design Love, and in a very short post the author posed the question “Are Iconic Logos Designed, or Bought?”
I figured “designed”, but this question really stuck with me, and I’ll admit that I changed my answer after my initial reaction once I [...]
Posted in Creative, Uncategorized | Tagged brand, design, icon, Ivan Chermayeff, Kyle Harris, logo, Milton Glaser, Paul Rand, steketee greiner and company, Tom Geismar
Knowing the times I’ve seen advertising and thought “hey, Social Media could really help out here…” it’s fantastic to see traditional professionals looking to merge industries – even if the cutting edge hasn’t been their primary focus so far in their career.
Posted in Social Networking | Tagged AAF, Ad 2, Ad 2 SD, Ad 2 West Michigan, advertising, Andrew Rushmore, brian steketee, david greiner, Gary Ware, grand rapids, Inspiration, marketing, michigan, Seth Godin, social media, steketee greiner and company, Wealthy Theatre
It’s that time of year again, the birds and bees are out and about making whoopie, and in the bustling metropolis of Chicago the Word of Mouth Marketing Association is preparing to welcome all (including a few of us from SGC) attending the 2010 School of WOM at Swissôtel Chicago, May [...]
Posted in Communication, Uncategorized | Tagged Chicago, School of WOM, SGC, steketee greiner and company, Swissotel Chicago, WOMMA, word of mouth marketing
When Google announced they would be taking applications from cities interested in receiving free fiber optic broadband, there was a surge of interest from cities across America – it grew into over 1,000 responses to Google’s request for information (RFI) – and, with some unspoken encouragement from Google’s RFI around community spirit, many of the [...]
Posted in Communication, Measurement, Uncategorized | Tagged asheville, broadband, communities united for broadband, david greiner, duluth, fiber optic, florida, Google, google fiber initiative, grand rapids, greenville, kansas, minnesota, north carolina, pennsylvania, pittsurgh, sarasota, south carolina, steketee greiner and company, topeka, wom, word of mouth
First off, congratulations and good luck to all the cities that have applied. It’s been amazing watching what everyone has pulled together so far. We’ve been fortunate enough to have a very unique perspective.
On that note, and based on Google’s post on its official blog that it will be making its selection “…by the end [...]
Posted in Communication, Measurement | Tagged david greiner, google fiber initiative, google topeka, SEM, SEO, social media, social media strategy, steketee greiner and company
Below is the second in our series of reports ranking the online share of voice for the cities participating in the Google fiber initiative.
This report updates our initial metrics based on the insights we’ve collected from our research, which includes all of the direction submitted through blog comments on our first report and emails we’ve [...]
Posted in SGC Reports, Uncategorized | Tagged david greiner, digital marketing, Google, google fiber initiative, grand rapids, radian6, SGC, share of voice, steketee greiner and company
We’re receiving a number of inquiries from supporters of cities that weren’t included in our report, and the bottom line is that in order for these cities to get on the digital radar, they need to organize their approach by relevant search terms that supporters can find easily and, once connected, more effectively contribute to [...]
Posted in Communication, Measurement, Social Networking, Uncategorized | Tagged david greiner, digital media, digital strategy, fiber, google fiber, google fiber initiative, grand rapids, insights, radian6, social media, steketee greiner and company
With community events for Google’s fiber initiative beginning on March 19th and the growing level of online community involvement that’s building here in Grand Rapids, we put together the first in a series of reports measuring the digital conversations and online efforts surrounding the participating cities looking to have Google’s hyper-speed fiber communications lines installed, [...]
Posted in Communication, Measurement, SGC Reports, Social Networking | Tagged communications, fiber optics, Google, google fiber, google fiber initiative, grand rapids, insights, radian6, SGC, share of voice, social media, steketee greiner and company
Question: In this developing world of social media and digital marketing, we all know that we need to reconsider the way we’re delivering content to our audiences, but do you feel like you have things under control? There are threads everywhere discussing how we’re losing control of the conversations going on around our brands and [...]
Posted in Communication, Creative, Public Relations, Social Networking, Uncategorized | Tagged blog, content, content development, david greiner, digital marketing, marketing, roi, social media, steketee greiner and company, viral marketing, web 2.0, web 3.0
We all know the importance of viral communications in today’s world. We’re learning even more about it during the WOMMA (Word of Mouth Marketing Association) Summit this week in Las Vegas.
The WOMMA Summit is featuring brand speakers that discuss their real world WOM marketing programs from some of the top companies in the world. They [...]
Posted in Communication, Social Networking | Tagged brian steketee, Communication, communications 3.0, Communications Management, Influence Marketing, intelligence, Measurement, social media, steketee greiner and company, word of mouth
