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Social Media: It’s not just a young man’s game

My name is Barth Wilson. I am proud to say that I am the newest hire, but the oldest employee at SGC.  I’m really thrilled to be part of such an “up and coming” company.  When I called my mid-70 year old parents to tell them the good news of my hire, they asked me [...]

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Good people, great wine and Kristen Smith from WOMMA at Bistro Bella Vita 3/24

Wind down your Wednesday, and wind up your Word of Mouth Marketing knowledge!
Join your fellow big-brand leaders across West Michigan as we welcome – for the first time in Grand Rapids – Word of Mouth Marketing Association (WOMMA) Executive Director Kristen Smith.
Kristen will talk about how word of mouth programs are influencing today’s communications strategies [...]

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define social marketing

define social marketing

It seems pretty clear the executive mandate of 2009 is “we must get into social marketing”. It doesn’t matter whether you are a Fortune 500 brand or a HVAC distribution company, the people have seen the future and everyone is trying to figure out how to get on. So when is social right? Let’s first [...]

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